In February 2001, the new CEO of a technology start-up has had to decide how to present their company value proposition for prospective clients, customers and business partners. The technology allows distribution of full-motion video clips of sports highlights on the “third generation” (3G) mobile phones. The plan was initially targeted sports enthusiasts in Europe with mobile phone companies, sports leagues and networks.

In February 2001, the new CEO of a technology start-up has had to decide how to present their company value proposition for prospective clients, customers and business partners. The technology allows distribution of full-motion video clips of sports highlights on the “third generation” (3G) mobile phones. The plan was initially targeted sports enthusiasts in Europe with mobile phone companies, sports leagues and networks.
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from
Rohit Deshpande,
Carin-Isabel Knoop,
Suma Raju
David Kiron
Source: Harvard Business School
32 pages.
Publication Date: Aug 31, 2001. Prod #: 502007-PDF-ENG
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