Examines a hotel chain trying to use information technology to achieve market dominance and declining customer loyalty during a period of global industry.

Examines a hotel chain trying to use information technology to achieve market dominance and declining customer loyalty during a period of global industry.
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Lynda M. Applegate
Gabriele Piccoli
Source: Harvard Business School
42 pages.
Publication Date: Dec 12, 2002. Prod #: 803092-PDF-ENG
Wyndham International: Fostering High-Touch with High-Tech solution HBR case