Fashion chain ZARA has achieved spectacular growth over a distinctive design-on-demand business model. This case describes this model and contains a number of challenges facing the company, with a special focus on international expansion. Including color exhibits.

Fashion chain ZARA has achieved spectacular growth over a distinctive design-on-demand business model. This case describes this model and contains a number of challenges facing the company, with a special focus on international expansion. Including color exhibits.
This case is only available in printed form (HBP no digital distribution rights to the content) are available. As a result, a digital copy of the Educator case via this website is not available.
To maximize their effectiveness, color cases should be printed in color.
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from
David J. Arnold
Source: Harvard Business School
26 pages.
Release Date: 12 March 2003. Prod #: 503050-PDF-ENG
ZARA HBR case solution

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