Focuses on Inditex, an apparel retailer from Spain, which has set an extremely fast response for its ZARA chain. Instead of predicting months before a season starts what women want to wear, ZARA is what sells and what does not and continuously adjusts what it produces, and markets on this basis. Powered by ZARA success Inditex has expanded into 39 countries, making it one of the global retailers in the world. But in 2002, it is important questions … Read more »

Focuses on Inditex, an apparel retailer from Spain, which has set an extremely fast response for its ZARA chain. Instead of predicting months before a season starts what women want to wear, ZARA is what sells and what does not and continuously adjusts what it produces, and markets on this basis. Powered by ZARA success Inditex has expanded into 39 countries, making it one of the global retailers in the world. But in 2002, it is important to ask questions about its future growth.
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from
Pankaj Ghemawat,
Jose Luis Nueno
Source: Harvard Business School
35 pages.
Release date: 01 April 2003. Prod #: 703 497 PDF-ENG
ZARA: Fast Fashion HBR case solution

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