Contribute to the characteristics of zero-emission, light weight, high efficiency, low energy costs and almost zero pollution, the increasing popularity of electric motorcycles and great growth potential for the global electric motorcycle industry. However, zero competition from Brammo, although its products differently Zero took was a similar international growth strategy. How could the Chief Executive Officer of zero position their products so that zero woul … Read more »

Contribute to the characteristics of zero-emission, light weight, high efficiency, low energy costs and almost zero pollution, the increasing popularity of electric motorcycles and great growth potential for the global electric motorcycle industry. However, zero competition from Brammo, although its products differently Zero took was a similar international growth strategy. How could the Chief Executive Officer of zero position their products so that zero would be able to offer a unique value proposition and clear dominance in the electric motorcycle industry?
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from
Stewart Thornhill,
Fei Zhu
Source: Ivey Publishing
15 pages.
Release Date: 5th December 2011. Prod #: W11551-PDF-ENG
Zero, Brammo and electric motorcycle industry HBR case solution